Creative Lead with 8+ years of experience in the fine jewellery and watches industry.I help emerging brands define and establish their creative direction and guide established brands in expanding their collections while preserving their unique identity.Experience
Gielden
Full Time
Head of Design
Nov 2025 - Present
Defined the brand’s creative vision, including identity, aesthetics, and design principles.
Developed product architecture and SKU system to enable scalable manufacturing, inventory management, and e-commerce expansion.
L’or Ensé
Freelance
Project Consultant
Feb 2026 - Present
Provide strategic creative consultancy for high-end jewellery collections.
Advise on design direction, market positioning, and product innovation.The Watch Juice
Part-Time
Design Consultant
Feb 2026 - Present
Specialised in luxury timepieces and horology, delivering bespoke watch customisations for VIP clients.Collaborated on creative concepts to elevate brand positioning in the high-end custom watch market.
MJ Jones
Full Time
Head of Design
Aug 2024 - Jun 2025
Lead Jewellery Designer
Jul 2022 - Jul 2024
Jewellery Designer
Feb 2021 - Jun 2022
Directed the overall creative vision across products, brand identity, and marketing initiatives.
Oversaw design teams and mentored talent, to maintain consistency in collection development.
Led high-profile collaborations with WHOOP, Jacob & Co, Argentina National Football Team, and FC Barcelona.
Designed and launched multiple collections, contributing to brand growth and market recognition.
BlueStone
Full Time
Jewellery Designer
Jun 2018 - Jul 2019
Design Intern
Nov 2017 - May 2018
Skills
Creative & Leadership
Creative Direction & Product Design
Collection Planning & Project Management
Brand Identity & Market Positioning
Team Leadership & Mentorship
IPR & CSR
Technical
Google Workspace, Monday.com, Shopify & Webflow
Adobe Photoshop, InDesign & Illustrator
Shapr3D (Concepting)
Key Achievements
Architected scalable product and SKU systems improving operational efficiency and backend inventory accuracy.
Structured commercially viable pricing tiers enabling expansion into Harvey Nichols and Selfridges.
Delivered the brand’s highest-performing product launches, achieving on average 20% greater sales than existing SKUs within year one.
Negotiated supplier efficiencies reducing packaging costs and accelerating time-to-market.
Education & Certificates
Inside LVMH Certificate
Online
Issued Jul 2025
Creation & Branding, Operations & Supply Chain
Credential ID
bde163d5-5b0c-44ec-b149-b8297172ac91
Vogue College of Fashion
London, UK
Issued Feb 2025
Creative Direction 5-day Intensive
Birmingham City University
Birmingham, UK
2019-2020
MA Luxury Jewellery Management
NIFT
New Delhi, India
2014-2018